![]() ![]() With Tinder reaching near ubiquity as a dating app, the company got rid of its wordmark and introduced a new flame-only logo in August. Try different letter case options to see what feels most true to your business. ![]() Lesson: Changing your wordmark to all caps - or all lowercase letters - can drastically change your branding. ![]() It’s evolved from the subjective to the objective, but it still looks like Calvin Klein.” “I changed the original Calvin Klein lettering from upper and lower case to upper case – it became capitals. Calvin KleinĬalvin Klein revealed a new all-caps logo on Instagram in February, staying true to its minimalist design and skinny sans-serif font. With the year coming to a close, we look back at 12 of the most significant logo redesign examples of 2017 - and the lessons you can take from them. Their answers proved accurate: more geometric shapes, wordmarks, and a movement toward logo simplification and flat design (a two-dimensional style that’s all about crisp edges, minimalism, and typography). Earlier this year, we asked a panel of creative directors and marketers for their 2017 logo design predictions based on what they’d seen so far. ![]()
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